E2 Marketing Department
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E2 Optics Marketing Request SOP: How to Get on Our Radar Fast
1. Purpose
This SOP guides all internal teams through submitting marketing requests efficiently.
2. Submission Guidelines
- Use the official Marketing Intake Form on the Marketing Portal.
- Submit requests at least 14 business days before launch.
- Submit one request per form. Related deliverables can be grouped together.
3. Required Information
Include:
- Project name and description
- Target audience
- Deliverables and platforms
- Key messages and calls to action
- Available assets or assets needed
- Desired launch date and deadlines
4. Workflow
Submit the intake form.
- Marketing reviews within 2 business days.
- Confirm project scope and timeline.
- Complete internal reviews and feedback.
- Deliver final materials.
5. Responsibilities
- Requester: Provide complete details, assets, approvals, and timely feedback.
- Marketing: Review, clarify, and deliver quality work.
- Reviewers: Provide consolidated feedback on time.
6. Before Submitting
Ensure your form is complete, your manager has approved the request, assets are included or identified, and your timeline allows at least 14 business days.
Incomplete requests may be returned for clarification.
Remember: Submit early, provide clear details, and include your assets for a smoother process and better results.
Marketing Services
Design
Proposals, Presentations, Handouts, Banners, Social Media Graphics, Digital Graphics, Print Ads, Trade Show Booth Graphics. Internal Signage & Office Decor, Swag Design
Photo or Video
We can Arrange photographers and/or Videographers for: Behind-the-Scenes Content, Culture Videos for Hiring, Recruiting Campaign Visuals, Sales Pitch Videos
Events
Event Branding & Collateral, Pre-Event Promotion, Arrange Onsite Photo/Video Coverage, Booth Design & Trade Show Assets, Post-Event Recap Campaigns
Social Media
Case Studies and Client Spotlights, Company Culture & Behind-the-Scenes Content, Recruitment Campaigns for Tech Talent, Infographics Explaining Complex Tech Topics, Reels & Short-Form Video for Platform Updates or Trends
Public Relations (PR)
Press Release Writing & Distribution, Crisis Communication & Reputation Management & Event PR
Creative Campaigns
Campaign Goal Setting (awareness, leads, sales, etc.) Audience Research & Segmentation, Creative Brief Development, Channel Strategy (email, social, digital ads, etc.) Campaign Calendar & Timeline Creation
Chat with Mandy Spurgin or Kaitlyn O’Brien on Teams
for immediate help
Contact Us
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Mandy Spurgin: Content Marketing Specialist
Kaitlyn O’Brien: Marketing Specialist